The leading Chinese paint brand 3TREES will host the first Tmall Super Brand Day of the Chinese paint industry on March 27! Backed by its strong product and brand power, 3TREES has successfully won the bid for the Super Brand Day, adding new glories to Chinese brands and the home furnishing materials industry.

3TREES has been able to host the Super Brand Day activity not only because of the strength of its brand and product, but also because of its sponsorship of the Olympic Winter Games Beijing 2022. In the run-up to the Olympic Winter Games Beijing 2022, 3TREES signed endorsement agreements with Gu Ailing, Wu Dajing, and the Chinese short track speed skating national team. Winning 4 gold, 2 silver and 1 bronze medals in the Olympic Winter Games Beijing 2022, the excellent performance of the brand endorsers attracted more attention to the 3TREES brand. 3TREES also designed the pattern and painted the helmets of the Chinese short track speed skating national team. Echoing the principle of green Olympics, 3TREES participated in the construction of over 10 Winter Olympic projects, including the National Ski Jumping Center "Snow Ruyi", the Beijing-Zhangzhou high-speed rail line and the Olympic Village in Zhangjiakou.

Tmall Super Brand Day is the world's top marketing IP, and the largest arena for joint brand marketing on the Alibaba platform. It specializes in cooperation with the industry's top brand to create an exclusive “Double 11” shopping festival for the brand.

With the theme of "China 3TREES, healthy immediate move-in", 3TREES will work with Tmall to launch a Super Brand Day featuring multi-channel integration and upgrade in products and services. In the Tmall Super Brand Day on March 27, 3TREES will also introduce a new marketing model for home furnishing materials with fresher and healthier products and the new standard of the upgraded Immediate Move-in 2.0 painting service. 

Upgrade in 3TREES Immediate Move-in Service 

Sets a New Benchmark of Painting Efficiency for the Industry

Founded in 2002 and listed on the Shanghai Stock Exchange in 2016 (603737.SH), 3TREES is a leading brand in China’s paint industry, ranking 8th in global architectural decorative coatings in 2021, and also the No. 1 Chinese paint brand.

As the leader of high-end coatings in China, 3TREES actively speaks out for Chinese coating brands and has participated in several national projects. Guided by the vision of "supporting the earth and greening the world", 3TREES has been promoting the concept of "healthy coatings" and pushing for the upgrade in the industry. It has also participated in the formulation of 45 national and industry standards. 3TREES’s Immediate Move-in service is a household name in China, and its one-stop painting service built on "eight service processes + three industry standards" has illustrated the Chinese standard of the paint industry.

Seizing the opportunity of the Tmall Super Brand Day, 3TREES will release an upgraded service of Immediate Move-in 2.0, providing healthy products that are more stringent than the requirement of international environmental protection certifications and achieving 8-hour odorless move-in to new home for the first time in the industry. 8 services [more comprehensive]; 2-hour quick response, 24-hour door-to-door service [faster]; listed company [good quality], 3 major checks [more professional]; 3 extra supervision systems [more carefree]; 3 guarantees [more reassuring]. For the first time, 3TREES delivers standardized, data-based and commercialized "service", and sets up the mechanism of "2-hour response, 24-hour door-to-door service, and overtime compensation"; with the various links of the project seamlessly connected, consumers can keep track of the construction progress in real time... On the upcoming Super Brand Day, 3TREES will work with Tmall to create a benchmark case of B2C model for the service industry.

Multiple Benefits Ready for Grab:

Get 100 Immediate Move-ins for Free

The 3TREES Tmall Super Brand Day 2022 will be opened on March 27. It is not only an important event for the 3TREES brand, but also a big event for the Chinese paint industry.

Carrying forward the spirit of the Winter Olympics, with the quality upgrades recommended by the champions, 3TREES will join hands with Gu Ailing and Wu Dajing to bring multiple benefits to the consumers: from February 21, 3TREES will launch a nationwide campaign to invite applicants for 100 free Immediately Move-in opportunities to witness the moments of happiness of more Chinese families; on March 27, a mysterious guest will join the live broadcast, and unveil the exclusive bonus pack of the newly released product package for the fans; and the customized helmets of the short track speed skating national team and other surprise gifts (subject to the activity page) will also be provided. China 3TREES, Healthy Immediate Move-in. On March 27, follow the choice of the Winter Olympic champions and join us in witnessing the first Tmall Super Brand Day of Chinese paints!